First, make sure this is your problem. Look at two numbers for the last few weeks: visitors and sign-ups. If you’ve had 40 visitors, the page isn’t your problem yet. You need more of the right people, or to show up on Google. If you’ve had 400 visitors and three sign-ups, read on.
What counts as “good” varies a lot by product and traffic source. But a few hundred visitors and almost no sign-ups means something on the page is in the way.
1. The headline doesn’t say what it is
This is the big one. “The future of plant care.” “Your green life, reimagined.” They sound like headlines, and a stranger still has no idea what the app does or whether it’s for them.
Compare it with: “Reminders that keep your houseplants alive, even if you always forget.” Less exciting, far clearer. The best test is a person who has never seen your app: show them the page for a few seconds, hide it, and ask what it does. If they can’t say it back, rewrite it.
Prompt to paste into your builder
Rewrite my homepage headline and the sentence under it so a stranger instantly understands what my app does and who it’s for. Plain words, no buzzwords, under 12 words for the headline. My app: [what it does]. It’s for: [who]. Give me three options before changing anything.
2. It asks for five things at once
“Start free”, “Book a demo”, “Join the Discord”, “Read the docs”, “Follow us”. Every extra option is a reason to do nothing. Pick the one action that matters most, make it the only big button and repeat that same button further down the page.
3. It describes the app instead of showing it
Three paragraphs about features persuade less than one honest screenshot of the app doing its job. Show the result people want (the reminder arriving, the report, the finished thing), not your settings screen. A 30-second screen recording is even better.
4. Starting takes too long
Watch someone sign up and count the steps. Three steps often cost you people. Asking for a name, company and job title before they’ve seen anything. A credit card for a “free” trial. “Check your email to continue” before they can try a single feature. Ask for an email or a Google sign-in, let them in and ask for the rest once they’re hooked.
5. Nobody answers the obvious doubts
People leave with a question in their head: is it really free, does it work on my phone, can I cancel, what happens to my data? A short FAQ near the bottom, five honest answers in plain words, removes most of them.
6. Nothing says the app is real
A brand-new app has no reputation, so small signs carry a lot of weight. An email address on your own domain. A privacy policy and terms. Your own domain rather than a builder address. A real quote from a real user once you have one. Never invent testimonials. People spot them, and they cost you the trust you’re trying to build.
7. It’s slow on a phone
Many visitors arrive from a link in a post, on a phone, often on mobile data. If the page shows nothing for three seconds, plenty of them go back. Check your page in PageSpeed Insights and fix the slowest thing first. It’s usually a huge image.
Where to start
Do these in order. Fix the headline this week, because nothing else matters if people don’t understand what they’re looking at. Then cut the steps to start. Proof and polish come after.